Cerebro is one of the main tools of Helium 10 and it is a powerful keyword research tool specifically designed for sellers on Amazon.
Its main function is to enable vendors to analyze keywords used by competitors and to obtain detailed information about their ranking in Amazon's search results.
Basically, Cerebro will Allows you to find out which keywords generate traffic for your competitors, offering valuable insights to improve the visibility of your products and optimize your listings.
How does Cerebro work?
- Search by ASIN: Cerebro allows you to enter a ASIN (Amazon Standard Identification Number), or the unique code for a product on Amazon, to analyze the keywords for which that product is ranking. You can enter the ASIN of a competitor or product similar to yours to get information about the keywords generating traffic to that page.
- Generation of the keyword list: After entering the ASIN, Cerebro provides you with a list of organic keywords That product is using. These keywords are the ones for which the product is visible in Amazon's search results. Cerebro will also show you the research volume of each keyword, that is, how many times users search for that specific word each month.
- In-depth data: Cerebro offers detailed information on each keyword, including:
- Research volume: indicates how many people search for that keyword each month on Amazon.
- Competition: shows how competitive the market is for that keyword (i.e., how many other sellers are trying to rank on that same keyword).
- CPC (Cost Per Click): shows you the average cost per click for that keyword if you are advertising on Amazon.
- Position of competitors: Cerebro also allows you to see how other products rank for a given keyword, so you can see how hard it is to rank well for that keyword.
- Advanced Filters: You can also use some advanced filters to refine your search. For example, you can select keywords with a specific search volume, a specific level of competition, or focus on long-tail keywords that may be less competitive but just as profitable.
- Discovery of new keywords: Cerebro not only allows you to analyze your competitors' keywords, but it can also help you discover new keywords for which you may not yet be ranked. By analyzing multiple ASINs, you can gather data from different sources to expand your keyword list.
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A demonstration video on Cerebro's capabilities can be found here.
Why use Cerebro?
- Competition: Cerebro allows you to discover the keywords your competitors are using to attract customers. This allows you to identify untapped opportunities and improve your visibility.
- Ad optimization: With keyword information, you can improve your titles, descriptions, bullet points and backend keywords, optimizing your listings to attract more organic traffic on Amazon.
- Expansion and targeting: Cerebro helps you discover long-tail keywords, which often have lower search volume but less competition, allowing you to get better rankings for more specific terms.
- Increased sales: By optimizing your listings with more effective keywords, you increase the likelihood of appearing in search results and, as a result, increase sales.
In summary
Cerebro by Helium 10 is an essential tool for those who want to gain a competitive advantage on Amazon.
With its ability to analyze competitors' keywords and provide detailed data on search volume and competition, it helps salespeople make more informed decisions about theadvertisement optimization and to discover new opportunities to increase the visibility of their products. If you sell on Amazon and want to improve your organic search performance, Cerebro is one of the most powerful tools you can use.
