{"id":105,"date":"2019-01-30T07:29:51","date_gmt":"2019-01-30T07:29:51","guid":{"rendered":"https:\/\/fbamaster.it\/?p=105"},"modified":"2025-07-15T08:14:24","modified_gmt":"2025-07-15T08:14:24","slug":"que-es-amazon-fba","status":"publish","type":"post","link":"https:\/\/fbamaster.it\/es\/que-es-amazon-fba\/","title":{"rendered":"\u00bfQu\u00e9 es Amazon FBA?"},"content":{"rendered":"<p>Amazon no necesita presentaci\u00f3n. Es el mayor mercado del mundo y vende miles de productos cada d\u00eda a clientes de todo el planeta.<\/p>\n\n\n\n<p>El valor de sus acciones ha superado el bill\u00f3n de d\u00f3lares y Jeff Bezos, su fundador, es uno de los hombres m\u00e1s ricos del mundo.<\/p>\n\n\n\n<p>Pero, \u00bfsab\u00edas que t\u00fa tambi\u00e9n puedes vender en Amazon? <\/p>\n\n\n\n<p>S\u00ed, exactamente. <\/p>\n\n\n\n<p>Amazon permite a terceros vendedores explotar su plataforma propietaria. Puede poner a la venta sus productos explotando dos programas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Amazon FBM<\/strong>acr\u00f3nimo de Fulfillment by Merchant (cumplimiento por parte del comerciante)<\/li>\n\n\n\n<li><strong>Amazon FBA<\/strong>acr\u00f3nimo de Fulfillment by Amazon<\/li>\n<\/ul>\n\n\n\n<p>En el primer caso, el vendedor coloca el producto en el cat\u00e1logo de Amazon, pero se encarga \u00e9l mismo del env\u00edo, el seguimiento y las devoluciones.<\/p>\n\n\n\n<p>En <strong>Amazon FBA<\/strong> En su lugar, Amazon se encargar\u00e1 directamente de toda la log\u00edstica de embalaje, env\u00edo, recogida de devoluciones y seguimiento.<\/p>\n\n\n\n<p>Usted s\u00f3lo tiene que preocuparse del producto.<\/p>\n\n\n\n<p>Comprender\u00e1 que se trata de una inmensa oportunidad, ya que simplifica enormemente todo el trabajo del vendedor.<\/p>\n\n\n\n<p>As\u00ed lo describe Amazon en su sitio web:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>La log\u00edstica de Amazon te permite llegar a m\u00e1s clientes ofreci\u00e9ndote ventajas como la entrega r\u00e1pida Prime y la venta simplificada en toda Europa. M\u00e1s clientes significa m\u00e1s ventas. Solo tienes que enviarnos tus productos y nosotros nos encargamos del almacenamiento, la entrega a los clientes, el servicio de atenci\u00f3n al cliente y la gesti\u00f3n de las devoluciones. <\/p>\n<cite>del <a href=\"https:\/\/services.amazon.it\/servizi\/logistica-di-amazon\/caratteristiche-e-vantaggi.html\">Amazon<\/a><\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"gb-container gb-container-fa54d2cd\">\n\n<h2 class=\"wp-block-heading\" id=\"h-sconto-helium-10\">DESCUENTO HELIUM 10 <\/h2>\n\n\n\n<p>-30% durante 12 meses<\/p>\n\n\n\n<a class=\"gb-button gb-button-9ffeda30\" href=\"https:\/\/fbamaster.it\/es\/go\/helium-10-30-off\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer sponsored\"><span class=\"gb-icon\"><svg aria-hidden=\"true\" role=\"img\" height=\"1em\" width=\"1em\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M440 6.5L24 246.4c-34.4 19.9-31.1 70.8 5.7 85.9L144 379.6V464c0 46.4 59.2 65.5 86.6 28.6l43.8-59.1 111.9 46.2c5.9 2.4 12.1 3.6 18.3 3.6 8.2 0 16.3-2.1 23.6-6.2 12.8-7.2 21.6-20 23.9-34.5l59.4-387.2c6.1-40.1-36.9-68.8-71.5-48.9zM192 464v-64.6l36.6 15.1L192 464zm212.6-28.7l-153.8-63.5L391 169.5c10.7-15.5-9.5-33.5-23.7-21.2L155.8 332.6 48 288 464 48l-59.4 387.3z\"><\/path><\/svg><\/span><span class=\"gb-button-text\">Aprov\u00e9chalo<\/span><\/a>\n\n<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/fbamaster.it\/es\/go\/helium10\/\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"301\" height=\"251\" src=\"https:\/\/fbamaster.it\/wp-content\/uploads\/2020\/02\/helium10-20Off.png\" alt=\"\" class=\"wp-image-1551\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\" id=\"h-20-di-sconto-per-6-mesi\" style=\"font-size:26px\"><a href=\"https:\/\/fbamaster.it\/es\/go\/helium10\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">20% descuento durante 6 meses<\/a><\/h3>\n\n\n\n<p>Insertar cup\u00f3n&nbsp;<strong>FBAMASTER20<\/strong>&nbsp;para recibir inmediatamente un descuento de 20% en los 6 primeros meses de su suscripci\u00f3n a Helium 10. C\u00f3digo v\u00e1lido para todos los planes de suscripci\u00f3n.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/fbamaster.it\/es\/go\/helium10\/\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"301\" height=\"251\" src=\"https:\/\/fbamaster.it\/wp-content\/uploads\/2025\/01\/helium10-10Off.png\" alt=\"\" class=\"wp-image-1554\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\" id=\"h-10-di-sconto-per-sempre\" style=\"font-size:26px\"><a href=\"https:\/\/fbamaster.it\/es\/go\/helium10\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">10% descuento para siempre<\/a><\/h3>\n\n\n\n<p>Insertar cup\u00f3n <strong>FBAMASTER10<\/strong>&nbsp;para recibir el descuento 10%&nbsp;<strong>para siempre<\/strong>&nbsp;en todos los planes de suscripci\u00f3n de Helium10.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 id=\"come-funziona-amazon-fba\" class=\"wp-block-heading\">\u00bfC\u00f3mo funciona Amazon FBA?<\/h2>\n\n\n\n<p>Gracias a la log\u00edstica de Amazon, puede vender sus productos en el mayor mercado del mundo. <\/p>\n\n\n\n<p>Puedes enviar un stock de tu producto a los almacenes de Amazon y disfrutar as\u00ed de todas las ventajas de estar presente en un ecommerce global.<\/p>\n\n\n\n<p>Esto significa que cuando un usuario compre su producto, Amazon se encargar\u00e1 del embalaje y env\u00edo del mismo.<\/p>\n\n\n\n<p>La eficacia de la log\u00edstica de Amazon ha sido reconocida durante a\u00f1os, por lo que reducir\u00e1 dr\u00e1sticamente todas las molestias que conlleva el env\u00edo de paquetes.<\/p>\n\n\n\n<p>Puede beneficiarse del servicio Amazon Prime, por el que los clientes reciben los productos en el plazo de un d\u00eda. <\/p>\n\n\n\n<p>El c\u00f3digo de seguimiento y todo el servicio de atenci\u00f3n al cliente ser\u00e1n gestionados directamente por Amazon.<\/p>\n\n\n\n<p>Parecen muy buenas ventajas.<\/p>\n\n\n\n<p>Si ha dirigido un negocio de comercio electr\u00f3nico, sabe muy bien lo dif\u00edcil que puede resultar ofrecer un servicio eficiente y los gastos que conlleva gestionar una plataforma para gestionar productos, variantes, precios, descuentos, cupones, etc.<\/p>\n\n\n\n<p>Para hacerse una idea general, puede leer el <a href=\"https:\/\/fbamaster.it\/es\/guia-de-negocios-con-amazon-fba\/\">gu\u00eda introductoria sobre Amazon FBA<\/a>.<\/p>\n\n\n\n<p>Quiz\u00e1 un v\u00eddeo pueda servir m\u00e1s que mil palabras.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/kwA5eMJ1VT4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 id=\"quali-sono-i-costi-di-amazon-fba\" class=\"wp-block-heading\">\u00bfCu\u00e1les son los costes de Amazon FBA?<\/h2>\n\n\n\n<p>Obviamente, todas estas ventajas tienen costes. Veamos cu\u00e1les.<\/p>\n\n\n\n<p>Amazon ofrece dos tipos de cuentas, individual y profesional. En nuestro caso, solo consideraremos la cuenta profesional.<\/p>\n\n\n\n<p>I <strong>Costes de Amazon FBA<\/strong> son:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>suscripci\u00f3n mensual<\/li>\n\n\n\n<li>tarifa de almacenamiento<\/li>\n\n\n\n<li>gastos de gesti\u00f3n<\/li>\n<\/ul>\n\n\n\n<p>La suscripci\u00f3n mensual para una cuenta profesional es de 39,99 euros al mes e incluye:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>sin l\u00edmite de productos cargados<\/li>\n\n\n\n<li>posibilidad de cargas colectivas<\/li>\n\n\n\n<li>posibilidad de conectarse a la plataforma de comercio electr\u00f3nico y gesti\u00f3n de pedidos<\/li>\n\n\n\n<li>gesti\u00f3n de existencias<\/li>\n\n\n\n<li>Gesti\u00f3n de existencias FBA<\/li>\n\n\n\n<li>se pueden ofrecer paquetes de regalo<\/li>\n<\/ul>\n\n\n\n<p>En cuanto al almacenamiento mensual, se mide en metros c\u00fabicos y var\u00eda seg\u00fan la \u00e9poca del a\u00f1o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>26 euros por metro c\u00fabico al mes, de enero a septiembre<\/li>\n\n\n\n<li>36 euros por metro c\u00fabico al mes, de octubre a diciembre<\/li>\n<\/ul>\n\n\n\n<p>En cuanto a los gastos de manipulaci\u00f3n, pueden variar en funci\u00f3n del peso y el tama\u00f1o del producto. He aqu\u00ed un ejemplo sencillo.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"657\" src=\"https:\/\/fbamaster.it\/wp-content\/uploads\/2019\/01\/tariffe_amazon_fba.png\" alt=\"\" class=\"wp-image-260\" srcset=\"https:\/\/fbamaster.it\/wp-content\/uploads\/2019\/01\/tariffe_amazon_fba.png 660w, https:\/\/fbamaster.it\/wp-content\/uploads\/2019\/01\/tariffe_amazon_fba-300x300.png 300w, https:\/\/fbamaster.it\/wp-content\/uploads\/2019\/01\/tariffe_amazon_fba-150x150.png 150w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/figure>\n\n\n\n<p>Encontrar\u00e1 m\u00e1s informaci\u00f3n en <a href=\"https:\/\/services.amazon.it\/servizi\/logistica-di-amazon\/tariffe.html\">sitio web oficial<\/a>.<\/p>\n\n\n\n<h2 id=\"vantaggi-e-svantaggi\" class=\"wp-block-heading\">Ventajas e inconvenientes<\/h2>\n\n\n\n<p>Despu\u00e9s de todo, vale la pena se\u00f1alar cu\u00e1les son los pros y los contras de vender en Amazon.<\/p>\n\n\n\n<h3 id=\"vantaggi\" class=\"wp-block-heading\">Ventajas<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>sencillez de uso<\/li>\n\n\n\n<li>millones de clientes ya registrados<\/li>\n\n\n\n<li>mucho tr\u00e1fico<\/li>\n\n\n\n<li>sin env\u00edos, tareas de gesti\u00f3n de almac\u00e9n <\/li>\n\n\n\n<li>sin costes de implantaci\u00f3n del comercio electr\u00f3nico <\/li>\n\n\n\n<li>escalabilidad<\/li>\n\n\n\n<li>inversi\u00f3n m\u00ednima<\/li>\n\n\n\n<li>venta en toda europa<\/li>\n<\/ul>\n\n\n\n<h3 id=\"svantaggi\" class=\"wp-block-heading\">Desventajas<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>los clientes no son \"suyos<\/li>\n\n\n\n<li>no tiene control sobre la plataforma, por lo que tendr\u00e1 que atenerse a las normas de Amazon sobre la calidad de los productos<\/li>\n\n\n\n<li>problemas de suspensi\u00f3n y similares<\/li>\n\n\n\n<li>Los costes de Amazon afectan a su margen<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"gb-container gb-container-fa54d2cd\">\n\n<h2 class=\"wp-block-heading\" id=\"h-sconto-helium-10\">DESCUENTO HELIUM 10 <\/h2>\n\n\n\n<p>-30% durante 12 meses<\/p>\n\n\n\n<a class=\"gb-button gb-button-9ffeda30\" href=\"https:\/\/fbamaster.it\/es\/go\/helium-10-30-off\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer sponsored\"><span class=\"gb-icon\"><svg aria-hidden=\"true\" role=\"img\" height=\"1em\" width=\"1em\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M440 6.5L24 246.4c-34.4 19.9-31.1 70.8 5.7 85.9L144 379.6V464c0 46.4 59.2 65.5 86.6 28.6l43.8-59.1 111.9 46.2c5.9 2.4 12.1 3.6 18.3 3.6 8.2 0 16.3-2.1 23.6-6.2 12.8-7.2 21.6-20 23.9-34.5l59.4-387.2c6.1-40.1-36.9-68.8-71.5-48.9zM192 464v-64.6l36.6 15.1L192 464zm212.6-28.7l-153.8-63.5L391 169.5c10.7-15.5-9.5-33.5-23.7-21.2L155.8 332.6 48 288 464 48l-59.4 387.3z\"><\/path><\/svg><\/span><span class=\"gb-button-text\">Aprov\u00e9chalo<\/span><\/a>\n\n<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/fbamaster.it\/es\/go\/helium10\/\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"301\" height=\"251\" src=\"https:\/\/fbamaster.it\/wp-content\/uploads\/2020\/02\/helium10-20Off.png\" alt=\"\" class=\"wp-image-1551\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\" id=\"h-20-di-sconto-per-6-mesi\" style=\"font-size:26px\"><a href=\"https:\/\/fbamaster.it\/es\/go\/helium10\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">20% descuento durante 6 meses<\/a><\/h3>\n\n\n\n<p>Insertar cup\u00f3n&nbsp;<strong>FBAMASTER20<\/strong>&nbsp;para recibir inmediatamente un descuento de 20% en los 6 primeros meses de su suscripci\u00f3n a Helium 10. C\u00f3digo v\u00e1lido para todos los planes de suscripci\u00f3n.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/fbamaster.it\/es\/go\/helium10\/\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"301\" height=\"251\" src=\"https:\/\/fbamaster.it\/wp-content\/uploads\/2025\/01\/helium10-10Off.png\" alt=\"\" class=\"wp-image-1554\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\" id=\"h-10-di-sconto-per-sempre\" style=\"font-size:26px\"><a href=\"https:\/\/fbamaster.it\/es\/go\/helium10\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">10% descuento para siempre<\/a><\/h3>\n\n\n\n<p>Insertar cup\u00f3n <strong>FBAMASTER10<\/strong>&nbsp;para recibir el descuento 10%&nbsp;<strong>para siempre<\/strong>&nbsp;en todos los planes de suscripci\u00f3n de Helium10.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Amazon no necesita presentaci\u00f3n. Es el mayor mercado del mundo y vende miles de productos cada d\u00eda. <\/p>\n<p class=\"read-more-container\"><a title=\"\u00bfQu\u00e9 es Amazon FBA?\" class=\"read-more button\" href=\"https:\/\/fbamaster.it\/es\/que-es-amazon-fba\/\" aria-label=\"M\u00e1s en \u00bfQu\u00e9 es Amazon FBA?\">Seguir leyendo<\/a><\/p>","protected":false},"author":1,"featured_media":109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guide","resize-featured-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cos&#039;\u00e8 Amazon FBA? Scopri Come Funziona, Costi, Come Iniziare<\/title>\n<meta name=\"description\" content=\"Cos&#039;\u00e8 Amazon FBA? 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